mall; font-family: Times New Roman;">I may also be a fan of the cold side of the pillow on hot nights, warm baths/beds/bodies on cold days and stepping on crunchy leaves/snow/children, but these are private pleasures to be enjoyed by me alone. In fact, part of the enjoyment in such things lies in believing you are the only person in the world to have discovered and revelled in such an activity. You may as well just join a group entitled ‘one of the crowd’. 

Admittedly there are some useful groups, such as those that genuinely are endorsed by charities, but the majority are just created by chavs, spammers and narcissistic idiots with agendas. What really amuses me is how much attention people think criminals, companies and countries are actually going to pay to their group’s members; “Robert Mugabe sucks” has 2000 followers - I bet he’s quaking in his jackboots right now, maybe crying a little at his global unpopularity. Craft never cared how about how many people would object in Cadbury’s if they took them over, do you really think they’ll actually give a damn about a bunch of people who clicked a button to join a group? 

Now, I could go on about this all day, but I’ve revision and a word limit, so I’ll conclude; what bothers me most of all is how this banality pervades our everyday lives. “John Smith is at work.” Well maybe he should also be doing his job. I just don’t care. What we have with the internet is not the ‘singularity’ envisioned by science fiction writers of the last century (a collection of unified minds working as one, brilliant supercomputer in the same way that a load of dumb termites can build a pinnacle of civil engineering) but a collection of dung beetles rolling their turd-balls at one another ‘for jokes’. I love the internet, I really do, but can we please have more Wikipedias and less “I used to like you but now I think you’re a dick.” groups before our collective brains turn to mush?